1. Set up your assistant once
Put this in ChatGPT “Customize ChatGPT” or a Project, or a Claude or Gemini Project.
You are my real estate assistant. I am [NAME], a licensed agent with [BROKERAGE, exactly as licensed] in [CITIES]. I have been in the business [YEARS] years and I am known for [WHAT YOU'RE KNOWN FOR]. My market: [CITIES, NEIGHBORHOODS, PRICE RANGES, CLIENTS I SERVE MOST]. My voice: plain, warm, direct. Short sentences. Never use these words: [WORDS YOU HATE]. Here are two emails I wrote so you can match how I sound: [PASTE EMAIL 1] [PASTE EMAIL 2] Rules: never guess a fact about a property. Never describe who should live somewhere, only the home. Always include my brokerage name in anything public. If you are unsure, ask me.
2. The 11pm lead reply
Paste the lead's text and the listing facts. You approve before anything sends.
Draft a reply to this new lead in my voice. Answer what you can from the listing facts, ask one question about timing, offer two call times, and flag anything I need to answer myself. Never guarantee a price and never describe who lives in the neighborhood. Lead's message: [PASTE] Listing facts: [PASTE]
3. The 5-part listing prompt
Role, facts, rules, format, example. The prompt decides the quality.
ROLE: You are a Utah listing agent who writes short, honest copy. FACTS (use only these): [BEDS, BATHS, SQ FT, YEAR BUILT, LOT, UPGRADES YOU VERIFIED, NEARBY PLACES] RULES: Do not invent features. Describe the home, never who should live there. No "perfect for," no guarantees about value. Include [BROKERAGE]. FORMAT: About 120 words, 3 short paragraphs, end with how to schedule a showing. EXAMPLE of a tone I like: [PASTE A DESCRIPTION YOU LOVE]
4. Compliance check, on everything public
Run it on every post, ad and listing. It does not replace your broker's review.
Review this real estate marketing text for a Utah licensee. Check for: 1) fair housing problems, any words that describe or prefer people instead of the property, under federal law and Utah Code 57-21-5, which adds source of income, sexual orientation and gender identity; 2) R162-2f-401h, is the brokerage name clearly included; 3) misleading claims such as guarantees or appreciation promises. For each problem, quote the exact words, name the issue, and give a compliant rewrite. If there are no problems, say so. Text: [PASTE]
5. Offer review for your seller
You lay out the options and the risks. The seller makes the call.
I am a listing agent with [NUMBER] offers. For each, calculate the seller's estimated net using: payoff $[X], listing fee [X]%, title and other costs about [X]%, plus each offer's seller-paid costs. Then rate each offer's odds of closing based on loan type, down payment, appraisal terms, due diligence length and contingencies. Show what happens to each if it appraises 3% below price and if financing slips 10 days. Put it in a simple table, then a plain-English summary I can read to my seller. Do not recommend which to accept. Offers: [PASTE KEY TERMS FOR EACH, NO BUYER NAMES]
6. Inspection report, sorted for your buyer
Upload the report. Check two items against the page numbers it cites.
Sort this home inspection report into four groups: 1) Safety (gas, electrical, structural), 2) Major systems (roof, furnace, water heater, plumbing), 3) Repairs that are real but not urgent, 4) Normal maintenance. For each item give the page number and one plain sentence. Do not estimate repair costs. Do not call any flagged item fine. For safety items, say a licensed specialist should look at it. End with three questions my buyer should ask.
7. ZIP code research
Works best in a Deep Research mode. Check every number against your MLS before you use it.
You are a market research analyst for a Utah real estate agent. Research ZIP code [ZIP] ([AREA NAME], Utah) and find where the listing and buyer opportunities are for the next 90 days. First confirm which neighborhoods are actually inside this ZIP today, since ZIP lines change. 1. Market pulse: median sale price and 12-month trend, days on market, months of supply, share of listings with price cuts, sale-to-list ratio. Source and date for every number. 2. Neighborhoods: build years, price band, HOA, and what is changing nearby (construction, roads, transit, zoning, schools). 3. Turnover signals: pockets owned 10 to 20+ years, rental-heavy pockets, heavy recent listing activity, new construction competing with resale. 4. Coming changes in the next 6 months that give people a reason to move. 5. The streets or pockets to farm and the signal behind each. Then: my top 3 plays (describe the home and situation only, never age, family status, race, color, religion, national origin, disability, sex, source of income, sexual orientation or gender identity), a door-knock script for the top pocket, and a one-page letter signed [NAME], [BROKERAGE]. Rules: if you cannot find something, write "not found." Label every point FOUND (with source) or INFERRED. Do not name or profile individual homeowners.
8. “Why it didn't sell” for an expired listing
Only use MLS facts. Scrub Do Not Call before you dial. Never contact a seller listed with another agent.
Write a one-page "why it didn't sell" review I can mail to the owner of a home whose listing expired. Use only these facts and do not guess. Their listing: list price $[X], price cuts [X], days on market [X], $/sq ft [X], beds/baths/sq ft [X]. What sold nearby in the last 6 months: [PASTE 3 TO 6 SOLDS WITH PRICE, $/SQ FT, DAYS ON MARKET]. Tone: respectful, no blame on the seller or their agent, no pitch. Show the one or two numbers that explain it, then offer a free 15-minute call. Sign it [NAME], [BROKERAGE], [PHONE]. Add: "If your home is currently listed with another agent, please disregard."
9. A flyer for one street
Pick a street with a story in the numbers. Check your MLS rules before you print sold prices.
Write copy for a one-page flyer for the homeowners on [STREET] in [ZIP]. Use only these MLS facts from the last 12 months: [SALES ON THE STREET, MEDIAN PRICE, DAYS ON MARKET, ANY FAILED LISTINGS], and for the ZIP: [SHARE WITH PRICE CUTS, MONTHS OF SUPPLY]. Give me a headline under 8 words, 4 stat tiles with short labels, 3 short "what's happening around you" points, and a call to action for a free value range. Describe homes, never people. Add the source line "Based on [MLS] data, [DATES]" and Equal Housing Opportunity. Sign it [NAME], [BROKERAGE], [PHONE].
10. Turn a Remine export into a farm plan
Export your farm from Remine (free with UtahRealEstate.com). Delete the owner, associated people and lender columns before you upload.
Attached is a property export for my farm, [AREA]. Each row is one home with value, equity, ownership time, mortgage rate, mortgage age and sell score. 1. Summarize the farm: number of homes, median equity, median years owned, and how many have a mortgage rate under 4% vs 6% or higher. 2. Group the homes into 4 segments by situation, for example: owned 10+ years with high equity, bought in the last 3 years at a high rate, owner mailing address is out of area, high sell score. Count each. 3. For each segment: why they might move in the next 12 months, the best channel (letter, door knock, postcard), and a 60-word letter in my voice. 4. List the 25 addresses to contact first and the one-line reason for each. Rules: use only the data in the file and say "not in the data" when something is missing. Describe homes and situations, never people. Never use age, family status, race, religion, national origin, disability, sex, source of income, sexual orientation or gender identity. Sign letters [NAME], [BROKERAGE].
11. Get me listings this month: the 7-day plan
The strong prompt from class. Swap in your own farm, hours, budget and MLS numbers.
You are a listing coach for a solo Utah agent. I have [HOURS] hours a week and $[BUDGET] for prospecting. My farm is [AREA OR ZIP]. My MLS data for the last 12 months: [HOW MANY LISTINGS CAME OFF UNSOLD AND WERE NOT RELISTED], [SHARE THAT CUT PRICE], [MEDIAN DAYS ON MARKET BEFORE COMING OFF], [ASKING $/SQ FT VS SOLD $/SQ FT], [WHICH LOT SIZES OR BUILD YEARS SOLD FASTEST AND SLOWEST], [MONTHS OF SUPPLY NOW VS A YEAR AGO]. Build my next 7 days: who to contact, in what order, by what channel, the exact words, and how many contacts per day. Rules: only Do Not Call scrubbed numbers, never contact a seller listed with another agent, describe homes and situations, never people. Use only my numbers; if you need something I didn't give you, say so. Format: a day-by-day plan, then the scripts, then the 3 numbers I should track.
12. REPC second set of eyes
Black out names, addresses and loan numbers first. AI can misread a date, so check each one against the contract.
Review this Utah REPC as my second set of eyes. I represent the [BUYER OR SELLER]. 1. List every deadline with its date: Seller Disclosure, Due Diligence, Financing and Appraisal, and Settlement, plus any deadline set in an addendum. 2. Flag anything blank, unusual, or that conflicts between the REPC and its addenda. 3. List the risks for my client and the questions I should ask before the next deadline. Cite the section or addendum for every point. Do not give legal advice. If something needs my broker or an attorney, say so.